WebMD Health Heroes Identity
ABOUT: WebMd Health Heroes is a yearly award presented to members of the healthcare community who have shown exceptional dedication to a specific healthcare focus.
MY ROLE: I designed the logo, which changes yearly to represent the theme, and the supporting social media posts that the congratulate the winners. A print feature story was also included in the 2021 package.
DESIGN INSIGHT: The design focus is on bold, strong colors and graphics that reflect the WebMD identity. Because health heroes is community focused, a feeling of warmth and approachability is important.
West of Babylon Promotional Materials
MY ROLE: I art directed the cover and accompanying promotional materials for West of Babylon, a novel about an aging rock band, using The Clash album cover "London Calling" as my visual reference.
DAPHNE Business Identity
MY ROLE: Working with the founder, I developed a logo, icons and color palette for the company and created business cards, sell sheets and a website.
DESIGN INSIGHT: The inspiration for the DAPHNE brand identity came from the myth of the greek goddess Daphne, who is turned into a laurel tree. Natural elements—water, trees and sunshine—guided the color palette and simple icons derived from nature evoked growth and prosperity while still feeling warm and organic.
